a commitment to driving action.

141 Initiative is not in the business of taking donations, rather we are an entity committed to driving charitable giving through social inspiration.  Registered blogs, influencers, and media sites, who have taken the 141 pledge, have committed themselves to giving back one item to charity for every one product they receive for free from brands or agencies.

They pick the charities.

They make the donations.

They post their photos to social media.

They maintain their commitment via the honor system.

141 Initiative is simply and inspirational and motivational aid in the process.  We will do anything we can to help point bloggers/influencers to brands and brands to our bloggers/influencers, and to help identify worthy charities for donations to be made.  But ultimately, the responsibility is left fully on the blogger/influencer to fulfill their commitment.  The only thing we ask is that for every donation, the blogger/influencer share their donation in a photo with the #141Initiative.